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Aguardiente Llanero

“Aguardiente Llanero” (Llanero Schnapps) sets out a proposal to redesign the image of this Colombian product focusing on three areas: updating the structural graphic elements, reinterpreting the illustration of the plainsman (llanero) and raising the product to a level that enables it to compete in both national and international markets. The end result is a new design that remains true to the essence of the brand and which tells a story about the place where the brand originated. Where its image and culture have been nurtured throughout time.

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