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Boobs Are Made for…

“Boobs Are Made for Walkin” presents a communication project for the Spanish lingerie brand Playtex. The aim of the project is to bring the brand to a younger public through a transgressive communication focused on the comfort of the product, but without losing the attributes of elegance. The idea is based on the song “These boots are made for walkin’”, the well-known hit sung by Nancy Sinatra in the 1960s. Playing with the similarity between the words, a whole communication project is generated aimed at reviving the brand.

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