Follow your sparkle

“Follow Your Sparkle: leave your sparkle wherever you go” is an interactive proposal, designed for the Swarovski stores that have to be closed for refurbishment, which seeks to promote the brand in line with the brand concept (“Sparkle of light”), which highlights sparkle and dynamism as central elements of its narrative. Our concept is that the inner sparkle that we all have in us and that we want to project to the world is reflected in everything that is around us when we pass by the Swarovski stores.