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Growing Crystals

“Growing Crystals” tackles the fact that Swarovski builds around 400 boutiques a year, but that while they are in construction, they do not generate sales. Using the ‘Deconstruction and Construction’ concept, we create an impacting interactive event that involves the participants. Thanks to local artists, we create graffiti composed of a number of stickers, each of which can be removed and which includes the address of a pop-up store where customers can buy and where the graffiti will be reconstructed piece by piece.

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