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Vive lo que nunca te…

“Vive lo que nunca te han contado” (Experience What No-One Ever Told You) is an HIV/AIDS prevention campaign aimed at heterosexual Spanish teenagers. It captures the attention of this target audience through a series of graphic elements, but mainly through an interactive experience, where they reveal which aspects of sex they do not know about and which they would like to learn about. This ensures that we collect the necessary information to create a physical space to give teenagers the opportunity to learn for themselves everything they were never told about sex and a space that will be prevention-focused.

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