“Guanyem Barcelona” (Let’s Win Barcelona) presents the brand identity and communication of this political movement. The use of the contrast resource creates the basis of the identity and the logo. The only graphic resources used are typography, black and white photography and the colour yellow as the star of all the communication. In turn, the typeface family chosen imbues the discourse with a sober tone that is supported on the bluntness of the images. The packaging presented has stickers that people can use freely to campaign on behalf of the movement.