“Hornea” (Bake) presents a new packaging system for bread and cakes. Its aim is to extend the useful life of the paper, giving it an ecological purpose. It consists of a roll of paper that can used in the oven (baking paper) with recipes printed on it that can be made using left-over stale bread. A unique ecological and recyclable black ink is used for printing. This roll of paper can be adapted to any size of product and can be secured by folds, which vary depending on the type of bread or pastries that need wrapping up.