The European Parliament, together with Durex, has commissioned a national campaign from us to reduce AIDS infection rates among teenagers between 13 and 16 in Spain.
• AIMS: to resolve misinformation and bad habits among teenagers between 13 and 16 regarding the prevention of AIDS and raise awareness about the use of condoms.
• PROBLEM: a lot of information to convey and a target audience whose attention is difficult to secure.
• SOLUTION: to convey the information through intense emotions and extreme experiences together with their friends in one whole day. How? Durex Park is the first theme park that could save your life. Where young people are in charge, they are free to go where they want and do what they want. With DUREX Park we have created a complete day to pass on and raise awareness about everything they need to know for preventing sexually transmitted diseases and, in particular, AIDS while they have fun and enjoy an unforgettable experience.