Free Domain

Gender violence is currently a priority in social problems. A great number of communication campaigns have been rolled out to raise awareness in society. However, few capture the attention of teenagers. This happens because they believe that nothing like this will ever happen to them and, despite this, boys and girls alike adopt controlling and possessive behaviour in their dating relationships as they repeat generational stereotypes and consume a culture based on the myth of romantic love. The aim of this project is to run a more experience-based campaign through a gaming-style workshop where the target has been fundamental in the design of the experience. They will then have experienced it first-hand and understood the context through metaphors and role-play.