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“Plurals” presents the brand identity of this municipal political group. The proposed graphic system seeks to give a graphic representation of the dialogue between residents, so seeking effective and attractive ways of communicating the essence of this political party. The typeface is the basis of the proposal which is worked on using elements that can be found every day, such as dialogues, conversations and other manifestations of everyday language. All of this is with the aim of avoiding graphic communication stereotypes in politics.

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