The aim of the project is to optimise user experience of the Catalan Meteorological Service website, Meteo.cat. The challenge was then to analyse users who were active on the website to get to know them and offer them a transmedia and versatile platform that adapts to their needs and that is in turn easy to use.
To meet these needs quickly and easily, an attractive, intuitive and practical environment is presented, one that makes full use of the available weather information to keep users continuously updated, and which in turn can be personalised to adapt to the requirements of each user individually.
• Improve experience,
• Streamline the search process and results,