Sectoral analysis for the Food Service
The sectoral analysis for the Food Service Cluster in Catalonia was constructed through the application of Coolhunting. The project was conducted by the KEFI team, comprised of four professionals from different disciplines. Taking the initial challenge into account, which consists of knowing the market, identifying the trends that affect it and generating an experience that gains the loyalty of the consumer, different tools were applied to be able to arrive at the result. The opportunity scenarios emerge on the basis of analysis, observation, conclusions of the multiple inter-relations of the whole ecosystem and the insights identified throughout the project. These can be applied independently or in stages, but to generate greater impact on the market, implementing all three and using the turning points between them was recommended to generate a whole system that can evolve in the same way as behaviour trends evolve.