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REC 0.15 Pop Up Store

Experimental store created departing from units of beer crates, using different building systems with the aim of creating an element with different functions, which will be identified as a whole.

The purpose was to create an open space with a lattice shade that allowed enjoying the different REC activities, such as the entrance of the pop-up store, the DJ stand, the grandstand or the food area.

The multiplicity of activities around this element generated dynamic fluxes that made this place an epicenter inside the fair, since it also worked as an icon, because it was seen by the users as the meeting and resting place.

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