Our client is MediaLAB Amsterdam, an interdisciplinary studio in Amsterdam. Our challenge was to make the experience of waiting at airports more pleasant.
Taking design thinking methodologies into account, we discovered that passengers want to connect, interact and have more information.
Our solution, AirNET, is a mobile app that lets passengers browse and provides them with data relating to their needs. Travellers who use the app will receive guides on who to pass the time, so that they will be able to enjoy their experience. Passengers will be informed and connected, they will feel secure and at ease in their environment. AirNET is an attractive business opportunity. With the data that we receive from travellers, AirNET incorporates hyper-segmentation so that it matches the passengers’ choices. AirNET is an interesting proposition for service providers such as retailers, airlines and airport operators. The project includes a blueprint service and a strategy for the business model.