Vitra Factory

The proposal to redesign the commercial space of the offices and showroom of Vitra Barcelona is based on the transformation of the existing space into another one conceived as an “ideas factory”, making use of an authentic and unique social networking that allows the way design professionals work and interact with the brand to be redefined. The fundamental premise is to develop and share ideas. Immersed in a special type inherent to the brand, which conveys all of its values and identity, using design tools applied to the furniture and display systems of the Vitra community.