Your History, Our Evolution
“Your History, Our Evolution” reflects the concept that Sony knows that you and your home have changed, so the brand wants to change with you. This shop window proposal represents a past and an experience symbolised by the colour white, as an expression of what has been left behind but that still carries weight in our future. To represent it, the brand’s old objects painted white are used. Using general lighting and a wall washer light, shadows are created, imbuing the objects with greater dramatism, while specific lighting highlights its new launch.