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Animations in Smartphone App Interfaces

The use of animations in smartphone app interfaces could be a great opportunity to help with brand differentiation and the success of the product.

Although there are now authors and professionals interested in the use of animation in apps, there is the risk that a lack of thoroughness, misinformation and a fear of relapsing into past practices do not favour the consolidation and expansion of this speciality.

This study shows how by applying animations to app interfaces, we can improve functionality, provide better experience of use and achieve greater user satisfaction.

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