Category: Graphic Communication

They can’t make a monkey out of me

“They can’t make a monkey out of me” narrates from a documentary perspective one of the most surreal trials held in the United States during the 1920s. The case, popularly known as the Monkey Trial, confronted John Scopes (a high school gymnastics and science teacher from Dayton) against the state of Tennessee. He was accused of not respecting the Butler Act, a law that prohibited the teaching of evolutionary theories in public schools. The trial was international in scope as it pitted the creationist movement, based on Christian principles, against the evolutionist movement, which supported Darwin’s theories.

The piece, made by students of the Master’s Degree in Editorial Design, groups the facts in 7 chapters that correspond to the days of the trial. It also presents the most relevant characters and dialogues that took place. On a second level and through the illustration, it summarizes the dispute between both sides in a humorous tone.

Indigo – Hindi Zahra

“Indigo” is project made by students of the Master’s Degree in Design and Art Direction about the world tour of the Moroccan singer Hindi Zahra. This world tour will revolve around the origins of Hindi Zahra discovering to the Western world the traditions, cultures, clothing and traditions of its Tuareg people. Indigo will be a tour designed for the public to accompany the artist on a route full of teachings and traditions, so that they can join her, and she them.

Human beings share routes and journeys from our origins, which is why the nomadic experience aims to make this random journey in order to establish an emotional bond through the experience and cultural symbiosis between the Maghreb and the West.

Yourself, authentic

In a context where the use of wigs is not part of the culture, Mane Concept seeks to position itself as the first brand of wigs in Spain, offering personalized advice to empowered women who want to change their look in a reversible and practical way.

The campaign “Yourself, authentic” explores a new universe of their customers by projecting a new side of themselves through the wig. With the audiovisual resource of the chroma key, they will be represented not by the woman in the ad, but by her attitude. Therefore, the campaign, made by students of the Masters’ Degree in Design and Art Direction, has 3 main characters, with different personalities and universes.

Olivos en flor

OLYMPUS DIGITAL CAMERA

For the sensitivity and depth of this personal project. The Jury considers that the student has used a very pure language, with a very good visual quality of the images, which generates great emotion and impact on the viewer.

La naturaleza del conflicto

For the courage of this editorial project, very risky on a graphic level, which shows with a free spirit the situation of the Colombian post-conflict. A work that explores new avenues and confronts in it two key concepts: botanical sampling and war, violence. The use of narrative in the project to discuss social tensions and differences in Latin America is very powerful.




Bedu

“Bedu” addresses issues of identity and representation by studying the history of western orientalist photographic representation of the Arabman. Within this context, the Bedouin man was constantly performing for the voyeuristic gaze. Forever represented as the nomadic man living a quaint life in the desert, and he, unlike the rest of the world is immune to the impact of time, development, and modernity. The exotic lens which captured “the Other”, has shaped the global perception of the region under the same lens. And continues to shape it today.

In reality, the Bedouin community is experiencing a transitional struggle from traditional to modern. Theylive in little towns on the outskirts of the desert and welcometechnology. Withtourism as the major source of income, most Bedouin sand themselves playing the role of traditional Bedouins to full the tourist’s expectations. In a sense, itisthe role thateverycominggenerationwillfallinto, and in most cases, itistheonly role available.

I worked in collaboration with the Bedouin men of the Wadi Rum desert in Jordan to create an inclusive and reactive body of work. Itis a performative play with the viewer’s vision of theman, thedesert and the relation ship between both. TheBedouins are seen performing within the frame, either losing themselves into the lands cape or returning the gaze to the viewer. This dance within the landscape, hopes to emphasize the performative role that plays into
most aspects of the tourism industry.

To Live And Die in Venice

William Shakespeare and hip-hop mayseemcontradictory at firstglance. Butparallels are foundbetweenthesetwoelements of culture. In terms of artisticexpression, the use of wordplay, lyricism and rhythm are akin. Love, jealousy, violence and betrayal are commonsubjectmatters in both.

Influencedby hip-hop and Shakespeareantheatrical performances, “To Live and Die in Venice”isaninterpretation of “Othello” set in hip-hop´sgoldenage.

Theatmosphere of a playispresentwithseriftypefaces, tabulations and navigationelementscommonlyfound in scripts. Hip-hop isintroducedwithbattle rap lyricswhencharactersfacearguments. As thestoryheats up, highlights, violatedtext blocks and imagesreflecttheoffensive and blitz of battle rap environment.




What Keeps Mankind Alive (MKMA)

The show that was designed for the tour had to respond to the concept and naming previously described. This is why, undoubtedly, we realised that it had to have a musical format. A musical that would hark back directly to the world of Broadway and the cabaret of Kurt Weill. Given this, to differentiate ourselves from the September Songs documentary, we decided that the staging of the tour would not reflect the rawness and darkness of its songs, but quite the opposite. Our project, a totally shining, golden and happy universe, will be full of irony as humanity emotionally tries to overcome a harsh reality, putting make-up on it and making a show out of it, turning it into something less real and less spiritually aggressive.

Wink

‘Wink’ is a branding and packaging redesign project for Wink sodas, part of the Canada Dry family from the 1960s. A range of three flavours in bottle, can and six-pack format.

Once we had studied the brand, we felt that the best way to relaunch the brand for a modern young audience was by reviving the spirit and reinventing the 1960s origin trend of pop art, from a time steeped in artistic wealth. We took our inspiration from 1960s fashion, swinging London, graphic patterns, aesthetic references of the cinema and colour palettes.

The aim was to create a soda that would stand out from its current competition, that would use a new language, without using recurring resources such as fruit or splash.

A strong brand due to its visual impact on a supermarket shelf. A visual interplay of shadow that adds energy through chromatic differentiation and superimposing a pattern that simulates 1960s printing errors.

Uiui

‘UIUI’ is a project that aims to create a social environment of trust where goods are loaned or hired based on a collaborative and social structure.

In world terms, around 50 million tons of electronic waste is produced every year. It has been estimated that on average each inhabitant on the planet produces 3 kg to 3.5 kg of technological scrap every day.

The aim of this project is to change how we think when it comes to a preference for buying cheap items or ones with a short life (disposables) through the creation of an electronic goods loan and hire community, which in future can be scaled up to include all types of goods.

Our project is based on the connection or synergy between two users:
one who has a temporary need for a specific item and the other who has this item and the intention of loaning it free of charge, or hiring it for a specific sum. All in an environment that ensures the objects against damage and/or theft.

The Last Hours of the Fourth World

Calexico is an indie folk band from Tucson, a city 97 km from the Mexican border. This is why they feel interest and empathy with the conflict of dividing lines between cultures.

To design their upcoming tour, we used the prophecy of the ancient indigenous Hopi people as the basis, according to which the consumerist and selfish way of life of humans will bring an end to the world as we know it. This destruction will be predicted by nine signs, all of which except one have been fulfilled.

Hence the naming of ‘The Last Tour of the Fourth World’, a mysterious and impacting concept and story that will seek the relationship with this prophecy and life on the borders: the same type of fusion that Calexico make with their music.

With a sublime aesthetic, the visual universe of the tour reflects how imposing and noble the desert is and how tiny humans are in relation to it.

Sense Prèssec

‘Sense Préssec’* is a specialist distribution chain for organic and seasonal fruit and vegetables from Barcelona and its surrounding area. It operates in the city’s railway and metro stations through vending machines and physical stores.

With our service, users can make the most of their daily commute to shop without having to go out again after returning home. They are our conscious commuters, they move in the urban environment, they get about on public transport, they use new technologies and they look for ways of having a better quality of life, taking care of their health and food and integrating them in their daily routine.

The core of our brand is decontext, we take the possibility of a healthy product to an environment associated with speed, junk food and hustle and bustle. We are organic, local and sustainable.

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*’SensePréssec’ is a play on words in Catalan. ‘Sense’ in this context means ‘No’, and ‘Préssec’ means ‘Peach’, but sounds like the word ‘Pressa’ which means ‘Hurry’, hence ‘No Peach/No Hurry’.

Phenomena Experience

Phenomena is a cinema in Barcelona that opened in 2014. The cinema has the largest screen in Barcelona and features that hark back to classical 1950s cinemas, such as velvet curtains and a red carpet in the entrance.

We encountered several problems on the website so our proposal is a complete redesign focusing on renewing the user’s experience.

Our proposal incorporates the digital experience that users undergo in the Phenomena cinema by integrating digital and immersive elements with classical editing styles that expand and improve how we approach the different types of Phenomena users.

My (M)other

‘My (m)other’ is a project that grew out of a personal contemplation and reflection on the internal relationships within families. Mine, like many others (and, dare I say, almost all), hides uncertainty, suffering, problems with character and, as always, love. For years, my relationship with my mother, universally recognised by psychologists, artists, and others, encouraged me to reflect how the context in which people grow up influences us and how this context changes the way we see the world and how people relate to each other, not just within the family, but also in a much wider sense. After extensive research, I finally had things straight and was able to rid myself of certain demons from my past that would not let me recognise my father as an authority in the family, see my sister as the amazing person she is, without feeling guilty, and appreciate my mother as a separate person to me. These photographs are an ongoing project and for me are a way of getting over my past and starting to forge my own path in life.

Meteocat

The aim of the project is to optimise user experience of the Catalan Meteorological Service website, Meteo.cat. The challenge was then to analyse users who were active on the website to get to know them and offer them a transmedia and versatile platform that adapts to their needs and that is in turn easy to use.

To meet these needs quickly and easily, an attractive, intuitive and practical environment is presented, one that makes full use of the available weather information to keep users continuously updated, and which in turn can be personalised to adapt to the requirements of each user individually.

Key points:
• Improve experience,
• Streamline the search process and results,
• Practicality.

Apeteat

‘Apeteat’ has been created in a city such as Barcelona to lead to a new concept of home-delivery food. Our project offers an alternative with personality and affection in the orders and the dishes, which are prepared by the chefs in their own homes.

Our service works using an app in which anyone can register, both to cook and to order food. This way, when you place an order on our app, you are giving an opportunity to a large group of people with culinary talent and enthusiasm who have decided to share their best dishes with the other inhabitants of their own city. With the comfort of being able to cook in their own home and during the timetable that they choose, ‘Apeteat’ offers all of these potential chefs a chance to make the most of their passion for cooking.

In addition, it is a fast and easy service as it is home delivery. ‘Apeteat’ takes care of taking the orders and delivering them to their destination.

‘Apeteat’ breathes passion, personality and, above all, real home-made flavour.

Fran and Frank

Frank & Frank is a progressive brand of tampons aimed at challenging the taboos and stereotypes surrounding menstruation, changing the perception of periods and, in the long term, achieving gender equality. The identity lies in the colour of blood and the message: “blood bless you”.
The tampons are made of organic cotton and are wrapped in ecological paper printed with different words that can be used to create menstrual poetry, a new way of making magnet poetry. Frank & Frank also revolutionises the buying of tampons as it offers individually wrapped products that are sold by the kilo in specialist concept and fashion stores, or they can be ordered to be delivered to your home instantly and every month using a mobile app, which also offers additional products such as pants for the period, beer and the feminist magazine Maze.

Using technology and design that represent the values of transparency and that further female empowerment, Frank & Frank turn tampons into a more accessible lifestyle product of value.

The Five Obstructions

The Five Obstructions is a collection of books on friendship and the power of the limits of creativity.

Lars von Trier set his friend, director Jørgen Leth, a challenge: to make a remake of The Perfect Human, his 1967 pseudo-anthropological short film, but with certain conditions. The main subject of the books is a dissertation on the feelings and reactions of both directors, together with their conversations and a visual creative interpretation of each condition, made from different elements, such as sheets of mirrors, transparent sheets, paintings, typography. The Five Obstructions makes you consider the creative process in depth and how to experiment further with your own work.

The Do

This project presents the Japanese tour of music duo The Do, made up of singer Olivia and musician and composer Dan Levy. The concept chosen is SENTIMENTAL ANIMALS. They are broad yet shocking terms that create their own universe when put together. The idea comes from one of the lyrics from a song by the band Trustful Hands. A large part of the group’s lyrics talk of human feelings, more controlled, in contrast with more visceral, instinctive reactions, more animal in nature. Consequently, what we express here is the coexistence between our more sentimental and human side compared with the more savage and animal. In this universe that so identifies the band, we highlight the intensity of the animal part, distilling it into each of the parts comprising the tour. The aim is to imbue the band with greater coherence and a raised profile.

La Fábrica

‘La Fábrica’ (The Factory) was created in response to young people’s need for somewhere they could learn about, understand and experiment with their bodies and emotions. Teenage years, a time of change and constant search for identity, is the moment to explore and experiment. La Fábrica offers the group this opportunity, it teaches them how to verbalise and externalise all these emotions and also clearly sets out the dangers that our actions may encounter and allows them to interact and become actively involved in everything that occurs here. What happens to your brain during sex? This 100% experiential and interactive experience has been designed using different rooms and environments to show in a fun way that appeals to the senses what happens to our bodies during sex.