Boom Barcelona

“Boom Barcelona” is in response to the commission to redesign the city’s identity. Taking into account that its citizens have lost the thrill for Barcelona on seeing it turned into a giant theme park, our proposal is to create an identity that communicates with its people and makes them consider the relationship that they have with the city. The project encompasses the creation of an identity accompanied by a whole environment of brand, digital platform, signposting, packaging, publishing, event and advertising campaign.