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“Tell Them. There is only one vaccine against AIDS and that is communication” is a campaign that seeks to prevent AIDS among young people between 12 and 16 years of age, at the request of the Durex brand and the European Parliament. After researching the background, target publics and segmentation, we created a value proposal, concept and claims and a series of creative pieces for a campaign aimed at parents, the core target public. The idea is to tear down the communicative barriers and taboos between parents and children so that they can tackle the problem of AIDS openly and effectively.

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