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Make it emotional

“Make It Emotional” proposes improving visual communication adapting emotional design theories to graphic design. This book is the product of research based on the theoretical frameworks of Don Norman and how designers Stefan Sagmeister and James Victore develop emotional design. The project, which is similar to a how-to guide, looks at different ways of relating emotionally to the public. The jury rated it highly for the “thorough research work formally expressed that highlights emotions.”

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