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“Noria” is a project that aims to highlight the origin of Colombian coffee as the brand’s main attribute. La Noria is a small Colombian estate devoted to growing coffee. The proposal develops a range of three packages based on the abstraction of the basic shapes and colours of the region’s traditional architecture. In turn, the use of white aims to represent the purity and quality of the product, building graphic templates that identify each of the different products in the range.

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