Very Cook

“Very Cook” has arisen as a response to consumer culture with the aim of creating new exchange formulas. The project creates the brand identity of a cookery classes exchange platform that fosters social relations without financial remuneration. The idea is based on the slogan: “You are the best ingredient”. The jury rated it highly for “its close and direct language, in joyful colours, images that are far removed from cookery stereotypes and word plays between people and ingredients.”