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Yourself, authentic

In a context where the use of wigs is not part of the culture, Mane Concept seeks to position itself as the first brand of wigs in Spain, offering personalized advice to empowered women who want to change their look in a reversible and practical way.

The campaign “Yourself, authentic” explores a new universe of their customers by projecting a new side of themselves through the wig. With the audiovisual resource of the chroma key, they will be represented not by the woman in the ad, but by her attitude. Therefore, the campaign, made by students of the Masters’ Degree in Design and Art Direction, has 3 main characters, with different personalities and universes.

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