In (Sight) Out
Project developed by the Coffee Room group for Brausa, a leading company nationwide in the manufacture of cold-formed steel sections. The aim of the innovation process was to carry out actions to make the most of (incremental) opportunities to reposition the brand and to increase the market share internationally.
Through the use of various design methodologies focused on humans, co-creation processes and service design processes, we created a number of repeats from prototypes of physical interventions at the plant located in Lleida to process management programs, which enabled us to define our client’s challenges from multiple viewpoints. In the end, we prepared a map of specific communication actions focused on strengthening the corporate identity from within to enhance the brand experience and its principal differentiating value: service.