Pirámide holográfica

“A Holographic Pyramid for the German Pavilion” is a communication strategy that seeks to reassess the German Pavilion, designed by Mies van der Rohe for the 1929 Barcelona World Fair, which today goes almost unnoticed. After analysing the value of the building, we designed a portable holographic pyramid that could project audiovisual products from any smartphone. This enabled us to tell the history and relevance of the German Pavilion in an attractive way to new generations.