Month: July 2017

What Keeps Mankind Alive (MKMA)

The show that was designed for the tour had to respond to the concept and naming previously described. This is why, undoubtedly, we realised that it had to have a musical format. A musical that would hark back directly to the world of Broadway and the cabaret of Kurt Weill. Given this, to differentiate ourselves from the September Songs documentary, we decided that the staging of the tour would not reflect the rawness and darkness of its songs, but quite the opposite. Our project, a totally shining, golden and happy universe, will be full of irony as humanity emotionally tries to overcome a harsh reality, putting make-up on it and making a show out of it, turning it into something less real and less spiritually aggressive.

Wink

‘Wink’ is a branding and packaging redesign project for Wink sodas, part of the Canada Dry family from the 1960s. A range of three flavours in bottle, can and six-pack format.

Once we had studied the brand, we felt that the best way to relaunch the brand for a modern young audience was by reviving the spirit and reinventing the 1960s origin trend of pop art, from a time steeped in artistic wealth. We took our inspiration from 1960s fashion, swinging London, graphic patterns, aesthetic references of the cinema and colour palettes.

The aim was to create a soda that would stand out from its current competition, that would use a new language, without using recurring resources such as fruit or splash.

A strong brand due to its visual impact on a supermarket shelf. A visual interplay of shadow that adds energy through chromatic differentiation and superimposing a pattern that simulates 1960s printing errors.

Uiui

‘UIUI’ is a project that aims to create a social environment of trust where goods are loaned or hired based on a collaborative and social structure.

In world terms, around 50 million tons of electronic waste is produced every year. It has been estimated that on average each inhabitant on the planet produces 3 kg to 3.5 kg of technological scrap every day.

The aim of this project is to change how we think when it comes to a preference for buying cheap items or ones with a short life (disposables) through the creation of an electronic goods loan and hire community, which in future can be scaled up to include all types of goods.

Our project is based on the connection or synergy between two users:
one who has a temporary need for a specific item and the other who has this item and the intention of loaning it free of charge, or hiring it for a specific sum. All in an environment that ensures the objects against damage and/or theft.

Sense Prèssec

‘Sense Préssec’* is a specialist distribution chain for organic and seasonal fruit and vegetables from Barcelona and its surrounding area. It operates in the city’s railway and metro stations through vending machines and physical stores.

With our service, users can make the most of their daily commute to shop without having to go out again after returning home. They are our conscious commuters, they move in the urban environment, they get about on public transport, they use new technologies and they look for ways of having a better quality of life, taking care of their health and food and integrating them in their daily routine.

The core of our brand is decontext, we take the possibility of a healthy product to an environment associated with speed, junk food and hustle and bustle. We are organic, local and sustainable.

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*’SensePréssec’ is a play on words in Catalan. ‘Sense’ in this context means ‘No’, and ‘Préssec’ means ‘Peach’, but sounds like the word ‘Pressa’ which means ‘Hurry’, hence ‘No Peach/No Hurry’.

Sweetspring

“Sweetspring” presents a proposed shop window for the SONY store. The project approaches the concept of the spring as an explosion of colours, aromas and textures, all based on the spiral as a symbol of movement and dynamism. This sensorial game is constructed on the basis of different levels, with the main one being occupied by a large sweet lollipop, which is presented frontally and laid down horizontally, so that the stick is the base on which the product is displayed.

Nimble

“Nimble” is a backpack that has been created with the aim of seeking new business opportunities for the Alpina brand, designed using a modular fastening system that removes the physical limits of traditional backpacks. This way, carrying large objects, such as snowboards or skis, becomes possible. The jury rated the project highly as “it is an innovative solution to the needs of mountain sports and of some professional sectors, such as search and rescue teams and the fire service.”

Equal Society


“Equal Society” is a proposal to transform one of the shop windows of the VINÇON store, based on a black humour vision inspired by films and plays in the noir genre. The idea is inspired by George Orwell’s novel Animal Farm, to create a space in which the protagonists are five piglets with knives around a picnic basket. This work on the human condition pulls the viewer in while displaying the VINÇON products in the shop window. The jury rated it highly for the “synergy of the concepts of black humour, irony, beauty and sinisterness.”

Bugatti Veyron Cheetah

“Bugatti Veyron Cheetah” propone un nuevo diseño de automóvil basado en el actual Bugatti Veyron Súper Sport, modelo cargado de atributos como “arte”, “forma” y “técnica”, a los que la propuesta pretende añadir dos nuevos: elegancia y velocidad. Para ello, el proyecto se inspira en el guepardo y utiliza diferentes características del animal, como sus ojos, colores y tramas, para dotar de personalidad al nuevo modelo del automóvil, respetando a la vez las líneas que han ayudado a este modelo a perdurar a lo largo del tiempo.

Interior restoration by Guasch

“Restoration of the Attic of the French Institute of Barcelona” proposes the restoration of the interior space designed by the emblematic architect José Antonio Coderch. The proposal is divided into three unique spaces for the guests’ area, the main dwelling and the theatre. With no divisions between the spaces, but maintaining the privacy of each one, and with all types of doors are removed thanks to the geometry of the vertical walls. The jury rated it highly for its “ability to reinterpret coherently the work of a master architect.”

La Pau Neighbourhood Integration Project

“La Pau Neighbourhood Integration Project” seeks to re-establish a connection between the residents of this Barcelona neighbourhood and the rest of the city, leading them towards a more sustainable vision that will prevail and evolve over time. The strategies are put forward on the level of neighbourhood, block and home and aim to ensure realistic results with immediate benefits, at a low investment and that is easy to roll out. The aim is to meet the residents’ existing needs and create trends that turn La Pau into a “time-proof” neighbourhood.