Category: Strategy Management

A team of researchers on the MIDI programme called “The Liberolas” received the commission to research into how the Enric Bricall library at ELISAVA could be relevant today and how it could be made ready for coming generations. After using an extensive range of tools based on research into trends, co-creation and organisational methodologies, the team found opportunities and proposed a long-term plan. With this Plan, The Liberolas proposed to help the Enric Bricall library adapt to the current and future needs of (1) connection and exchange of knowledge between the departments and disciplines at ELISAVA, (2) maintaining a (local) identity while adapting to a globalising society, and (3) promoting human-based design. In doing so, The Liberolas conceive the Enric Bricall library as the heart of ELISAVA, a school made up of a community of closely interconnected creatives.

As a result of the donation of new premises for the La Troballa Workshop (Arrels Foundation), the challenge has arisen to generate a new operating structure capable of housing users, understanding the different realities that this involves.

The project consisted of identifying possible scenarios that would contribute to defining the operation of the workshop so that it meets the aim of providing occupation in such a way that is suitable to housing the different profiles present in the foundation.

The project was segmented in three stages: analysis of the workshop, study/analysis of cases/trends, and the link between these two. The relationship of the contents obtained allowed the construction of five scenarios and recommendations, which will act as a tool to define a workshop operation suitable for housing and providing occupation to the different user profiles identified.

Our client is MediaLAB Amsterdam, an interdisciplinary studio in Amsterdam. Our challenge was to make the experience of waiting at airports more pleasant.

Taking design thinking methodologies into account, we discovered that passengers want to connect, interact and have more information.

Our solution, AirNET, is a mobile app that lets passengers browse and provides them with data relating to their needs. Travellers who use the app will receive guides on who to pass the time, so that they will be able to enjoy their experience. Passengers will be informed and connected, they will feel secure and at ease in their environment. AirNET is an attractive business opportunity. With the data that we receive from travellers, AirNET incorporates hyper-segmentation so that it matches the passengers’ choices. AirNET is an interesting proposition for service providers such as retailers, airlines and airport operators. The project includes a blueprint service and a strategy for the business model.

In the project, we explored the future of air care solutions in the home, using the Internet of Things The aim of Zobele, our client, was to create values and new experiences for its users.

And that is what we did, using the following methodologies: market comparisons, people, user registers, trends analysis, ethnographic and in-depth interviews and surveys. We expanded the stakeholders’ map to include not only users in their homes but also communities, neighbourhoods, civil and social places and medical facilities. We identified business opportunities and we presented four future scenarios that cover olfactory and technological aspects:
1. Smells Standardization: record, personalise and choose your own smell.
2. Smart, Smarter, Smartest: the new smell operator chip.
3. Internet of Many Things: purify your life through a complete air care service.
4. Sharing is Caring: an ecosystem in which all applications are connected.

Project developed by the Coffee Room group for Brausa, a leading company nationwide in the manufacture of cold-formed steel sections. The aim of the innovation process was to carry out actions to make the most of (incremental) opportunities to reposition the brand and to increase the market share internationally.

Through the use of various design methodologies focused on humans, co-creation processes and service design processes, we created a number of repeats from prototypes of physical interventions at the plant located in Lleida to process management programs, which enabled us to define our client’s challenges from multiple viewpoints. In the end, we prepared a map of specific communication actions focused on strengthening the corporate identity from within to enhance the brand experience and its principal differentiating value: service.

The sectoral analysis for the Food Service Cluster in Catalonia was constructed through the application of Coolhunting. The project was conducted by the KEFI team, comprised of four professionals from different disciplines. Taking the initial challenge into account, which consists of knowing the market, identifying the trends that affect it and generating an experience that gains the loyalty of the consumer, different tools were applied to be able to arrive at the result. The opportunity scenarios emerge on the basis of analysis, observation, conclusions of the multiple inter-relations of the whole ecosystem and the insights identified throughout the project. These can be applied independently or in stages, but to generate greater impact on the market, implementing all three and using the turning points between them was recommended to generate a whole system that can evolve in the same way as behaviour trends evolve.

“The Outboxers” presents an app for people concerned about their diet. The project aims to offer relevant tips beyond automatic information to encourage the user instead of repressing them. This way, the user can take better decisions in terms of their food routine. After lengthy research, the project distinguishes between different specific moments where it can be of use to the user. Some examples of these moments are a dinner with friends or when shopping in the supermarket.