Category: Design Categories

They can’t make a monkey out of me

“They can’t make a monkey out of me” narrates from a documentary perspective one of the most surreal trials held in the United States during the 1920s. The case, popularly known as the Monkey Trial, confronted John Scopes (a high school gymnastics and science teacher from Dayton) against the state of Tennessee. He was accused of not respecting the Butler Act, a law that prohibited the teaching of evolutionary theories in public schools. The trial was international in scope as it pitted the creationist movement, based on Christian principles, against the evolutionist movement, which supported Darwin’s theories.

The piece, made by students of the Master’s Degree in Editorial Design, groups the facts in 7 chapters that correspond to the days of the trial. It also presents the most relevant characters and dialogues that took place. On a second level and through the illustration, it summarizes the dispute between both sides in a humorous tone.

Indigo – Hindi Zahra

“Indigo” is project made by students of the Master’s Degree in Design and Art Direction about the world tour of the Moroccan singer Hindi Zahra. This world tour will revolve around the origins of Hindi Zahra discovering to the Western world the traditions, cultures, clothing and traditions of its Tuareg people. Indigo will be a tour designed for the public to accompany the artist on a route full of teachings and traditions, so that they can join her, and she them.

Human beings share routes and journeys from our origins, which is why the nomadic experience aims to make this random journey in order to establish an emotional bond through the experience and cultural symbiosis between the Maghreb and the West.

Cafetería Industrial

Project of analysis, ideation, prototyping and layout of the responsive web of “Cafeteria Industrial”, a place in Poblenou that serves its owner as a stage to raise a universe of its own, where gastronomy merges with interior design, branding and creation.

The objectives of this work, made by students of the Master’s Degree in Web Design and Internet Projects Management, are to transfer the whole aesthetic and conceptual universe of the venue and to have the user always in the centre of all the decisions. The inspiration comes from a flat and industrial aesthetic. In addition, a surprise and experimentation effect was incorporated, with the aim of seeking new ways of understanding digital platforms.

Vila Bosc

Housing project in an industrial building in Poblenou, made by students of the Postgraduate in Interior Space Design. Private Perimeters, where the main objective is to integrate nature into the space. This work is conceived as an exempt house surrounded by green. It was decided to develop the house on two floors articulated by two large central courtyards. The floors are very simple but functional and structured with different architectural richness.

Priority was given to spatiality, spaces fluidity, lighting, materials and their link with nature. The result is a sensitive, meticulous and careful project that invites the user to want to live the spaces.

Yourself, authentic

In a context where the use of wigs is not part of the culture, Mane Concept seeks to position itself as the first brand of wigs in Spain, offering personalized advice to empowered women who want to change their look in a reversible and practical way.

The campaign “Yourself, authentic” explores a new universe of their customers by projecting a new side of themselves through the wig. With the audiovisual resource of the chroma key, they will be represented not by the woman in the ad, but by her attitude. Therefore, the campaign, made by students of the Masters’ Degree in Design and Art Direction, has 3 main characters, with different personalities and universes.

Olivos en flor

OLYMPUS DIGITAL CAMERA

For the sensitivity and depth of this personal project. The Jury considers that the student has used a very pure language, with a very good visual quality of the images, which generates great emotion and impact on the viewer.

Slow Down, Stop, and Stay. A Public Space Intervention

For the social impact of this intervention in space, in the city of Barcelona, specifically in the district of Ciutat Vella. For the students’ great work of reflection on public space and the gentrification of the Raval. It is also important to highlight the rethinking of new uses of the Plaça dels Àngels through appropriation, involving the neighbours and all users of the square.

De la ciudad al mar

A continuous floor that brings new sensations. Through the natural elements ‘earth’ and ‘water’ it is intended to give the user a flexible design, emptying the container and giving a continuous floor.

The proposal is based mainly on two principles: the creation of gaps in slabs of generous proportions and the creation of thick walls at the ends that serve as a container for all programs and uses.

The intention with the creation of these gaps is to provide the vertical connection of the plants
and give natural light to the house, in addition to the continuous connection with nature.

We propose the creation of multipurpose spaces that generate the thick furniture of the perimeter through different uses or activities. That is why they adapt and convert according to the function. The proposed openings get the feeling of open space and related to the environment.

Calata

For the simplicity and clarity of this project. We have valued the original idea and its essential resolution, which is developed through sustainable self-production to value the craft. The Jury also highlighted the possibility of creating the coat rack to suit all needs, so that there is not only a single design, but it evolves over time.

La naturaleza del conflicto

For the courage of this editorial project, very risky on a graphic level, which shows with a free spirit the situation of the Colombian post-conflict. A work that explores new avenues and confronts in it two key concepts: botanical sampling and war, violence. The use of narrative in the project to discuss social tensions and differences in Latin America is very powerful.




Vivarium

The space to reform is an antique factory in Calatrava street. The main objective is to improve the workspace shared by three advertising companies.

“Vivarium” recovers the industrial atmosphere, providing warmth and implanting biophilia in the interior. It provides the users a place to boost their creativity, improving their well-being and guaranteeing their personal engagement. The design strategy departs from a striated permeable mesh both in the interior and the exterior, creating a dynamic path into the building. There’s a relation between the open and close spaces, each of them adapted to each company’s needs and the common need for boosting the different stages of the creative process: areas in which you can grow ideas, nurture and develop them with the aim of getting the final project: the fruit.



Bedu

“Bedu” addresses issues of identity and representation by studying the history of western orientalist photographic representation of the Arabman. Within this context, the Bedouin man was constantly performing for the voyeuristic gaze. Forever represented as the nomadic man living a quaint life in the desert, and he, unlike the rest of the world is immune to the impact of time, development, and modernity. The exotic lens which captured “the Other”, has shaped the global perception of the region under the same lens. And continues to shape it today.

In reality, the Bedouin community is experiencing a transitional struggle from traditional to modern. Theylive in little towns on the outskirts of the desert and welcometechnology. Withtourism as the major source of income, most Bedouin sand themselves playing the role of traditional Bedouins to full the tourist’s expectations. In a sense, itisthe role thateverycominggenerationwillfallinto, and in most cases, itistheonly role available.

I worked in collaboration with the Bedouin men of the Wadi Rum desert in Jordan to create an inclusive and reactive body of work. Itis a performative play with the viewer’s vision of theman, thedesert and the relation ship between both. TheBedouins are seen performing within the frame, either losing themselves into the lands cape or returning the gaze to the viewer. This dance within the landscape, hopes to emphasize the performative role that plays into
most aspects of the tourism industry.

To Live And Die in Venice

William Shakespeare and hip-hop mayseemcontradictory at firstglance. Butparallels are foundbetweenthesetwoelements of culture. In terms of artisticexpression, the use of wordplay, lyricism and rhythm are akin. Love, jealousy, violence and betrayal are commonsubjectmatters in both.

Influencedby hip-hop and Shakespeareantheatrical performances, “To Live and Die in Venice”isaninterpretation of “Othello” set in hip-hop´sgoldenage.

Theatmosphere of a playispresentwithseriftypefaces, tabulations and navigationelementscommonlyfound in scripts. Hip-hop isintroducedwithbattle rap lyricswhencharactersfacearguments. As thestoryheats up, highlights, violatedtext blocks and imagesreflecttheoffensive and blitz of battle rap environment.




REC 0.15 Pop Up Store

Experimental store created departing from units of beer crates, using different building systems with the aim of creating an element with different functions, which will be identified as a whole.

The purpose was to create an open space with a lattice shade that allowed enjoying the different REC activities, such as the entrance of the pop-up store, the DJ stand, the grandstand or the food area.

The multiplicity of activities around this element generated dynamic fluxes that made this place an epicenter inside the fair, since it also worked as an icon, because it was seen by the users as the meeting and resting place.




On Pointe. Developing a Parametric System For Pointe Shoe Customization De Marilena Christodoulou

A Pointe Shoe is worn by ballet dancers while performing en pointe. This ballet technique, which is performed by rising to the tips of the toes, enables dancers to create the illusion of incredible lightness and sylph‐like appearance. However, pointe work causes pain, blisters, calluses, and disfigurement of the feet, commonly known among dancers.

These injuries can be prevented if the feet are better supported. Dancers, pointe shoe fitters, and podiatrists agree that finding Pointe Shoes which fit correctly and adjust throughout your career could help to avoid feet injuries. Sports clothing are demanding a radical shift requiring the integration of digital technologies not only in making but also in designing. Each dancer has unique feet, with variations of toe length and shape, arch flexibility, and mechanical strength.

The objective of this study is to prove that a parametric system can be developed for designing a pointe shoe adaptable to all feet.

What Keeps Mankind Alive (MKMA)

The show that was designed for the tour had to respond to the concept and naming previously described. This is why, undoubtedly, we realised that it had to have a musical format. A musical that would hark back directly to the world of Broadway and the cabaret of Kurt Weill. Given this, to differentiate ourselves from the September Songs documentary, we decided that the staging of the tour would not reflect the rawness and darkness of its songs, but quite the opposite. Our project, a totally shining, golden and happy universe, will be full of irony as humanity emotionally tries to overcome a harsh reality, putting make-up on it and making a show out of it, turning it into something less real and less spiritually aggressive.

Wink

‘Wink’ is a branding and packaging redesign project for Wink sodas, part of the Canada Dry family from the 1960s. A range of three flavours in bottle, can and six-pack format.

Once we had studied the brand, we felt that the best way to relaunch the brand for a modern young audience was by reviving the spirit and reinventing the 1960s origin trend of pop art, from a time steeped in artistic wealth. We took our inspiration from 1960s fashion, swinging London, graphic patterns, aesthetic references of the cinema and colour palettes.

The aim was to create a soda that would stand out from its current competition, that would use a new language, without using recurring resources such as fruit or splash.

A strong brand due to its visual impact on a supermarket shelf. A visual interplay of shadow that adds energy through chromatic differentiation and superimposing a pattern that simulates 1960s printing errors.

Uiui

‘UIUI’ is a project that aims to create a social environment of trust where goods are loaned or hired based on a collaborative and social structure.

In world terms, around 50 million tons of electronic waste is produced every year. It has been estimated that on average each inhabitant on the planet produces 3 kg to 3.5 kg of technological scrap every day.

The aim of this project is to change how we think when it comes to a preference for buying cheap items or ones with a short life (disposables) through the creation of an electronic goods loan and hire community, which in future can be scaled up to include all types of goods.

Our project is based on the connection or synergy between two users:
one who has a temporary need for a specific item and the other who has this item and the intention of loaning it free of charge, or hiring it for a specific sum. All in an environment that ensures the objects against damage and/or theft.

The Last Hours of the Fourth World

Calexico is an indie folk band from Tucson, a city 97 km from the Mexican border. This is why they feel interest and empathy with the conflict of dividing lines between cultures.

To design their upcoming tour, we used the prophecy of the ancient indigenous Hopi people as the basis, according to which the consumerist and selfish way of life of humans will bring an end to the world as we know it. This destruction will be predicted by nine signs, all of which except one have been fulfilled.

Hence the naming of ‘The Last Tour of the Fourth World’, a mysterious and impacting concept and story that will seek the relationship with this prophecy and life on the borders: the same type of fusion that Calexico make with their music.

With a sublime aesthetic, the visual universe of the tour reflects how imposing and noble the desert is and how tiny humans are in relation to it.

Sense Prèssec

‘Sense Préssec’* is a specialist distribution chain for organic and seasonal fruit and vegetables from Barcelona and its surrounding area. It operates in the city’s railway and metro stations through vending machines and physical stores.

With our service, users can make the most of their daily commute to shop without having to go out again after returning home. They are our conscious commuters, they move in the urban environment, they get about on public transport, they use new technologies and they look for ways of having a better quality of life, taking care of their health and food and integrating them in their daily routine.

The core of our brand is decontext, we take the possibility of a healthy product to an environment associated with speed, junk food and hustle and bustle. We are organic, local and sustainable.

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*’SensePréssec’ is a play on words in Catalan. ‘Sense’ in this context means ‘No’, and ‘Préssec’ means ‘Peach’, but sounds like the word ‘Pressa’ which means ‘Hurry’, hence ‘No Peach/No Hurry’.