Embody

“Embody. An Incomplete Collection: Works Around the Body” is a co-edited book that compiles that compiles a wide diversity of ideas where the body, as a channel or semiotic subject, turns into a medium through which to articulate human emotions and to describe our relation with everyday life.

The idea of the body as a capsule of meaning is exposed in this publication through the analisis of performance, and how this discipline has embodied and represented human feelings for the last decades.

Soberano y Talento Soberano

Soberano, a misogynist Brand, traditional and based on its legacy, faces a communicative crisis. Its relevance and notoriety have fallen and what once was, no longer is. Times have changed, regardless, its DNA remains unchanged trying to reach a younger audience with messages of old.
The brand only has one option: to die

Even if it’s to be reborn into something new, in this case a discography, “Talento Soberano”. It fusions traditional spanish folklore with other musical genres creating something new and fresh. A new economic-communicative activity for the Brand that allows it to make a space in the competent and atomized market of spirit drinks. This way, it can change its egocentric and unidirectional discourse for one that lets it provide value and voice to audiences, forging an emotional link.

Breezework

Project located in Cánteles Petites, a small bay in Roses. The site faces the sea in its south with mountains on its upper side. The site has residential area with other amenities around it. It can be approached from two sides making it quite approachable. This place has a lot of importance to the owner’s family as primarily it was their summer house that turned into a beautiful rent out space. Therefore, it had a journey to offer us.

The site is situated on a slope and has these beautiful 7 blocks white painted with terracotta tiles on its roof. The site is engulfed with a lot of greenery. Pathways lead to different blocks yet create a mystery in itself. After visiting this beautiful site all we could capture were the views while standing in the balconies and not to miss the wind flowing from the north in the site.

From the Ashes

The solution: the use of waste from renewable raw materials. This new glass discovers infinite supply chains by using waste which has no value so far: Wood ash from pizza bakeries and shells from seafood restaurants. Private wood-burning stoves are also a valuable source, and many more such as grills and fire pits have been tested. These renewable raw materials are available in large quantities in many cities and have so far been thrown away. Potassium carbonate can be extracted from wood ash. A forgotten flux that was used in previous years. Seashells consist largely of calcium carbonate and once formed some of the limestones. Finely ground they give glass the well-known durability.

The increasingly scarce material quartz sand has not yet been replaced. In contrast to concrete and other high consumers, glass can be recycled endlessly. It can even be ground to sand again, which means that the material is in a closed cycle if the additives are harmless. Unfortunately, many glasses are not. “From the ashes” is a 100% natural glass, free of toxic or limited additives and made for next generations.

After Market

Barcelona is a city of markets, and these are an essential part of its identity.

It counts with over 40 active ones, and they are distributed all along the city’s different neighbourhoods, but it isn’t usual to find younger people in them. Being conscious of the importance of local, ethical and healthy food consumption, why don’t they contemplate the market as a shopping possibility?

“After Market” is an initiative that attempts to bring young people to local markets, where through a series of actions it aims to familiarise them with their culture. These are social meeting places, and we want them to not only promote quality, local and sustainable consumption, but also to be a place to have a good time with events outside the usual opening hours, night markets, live music and packs that make shopping easier.






YouCup

The most used menstrual hygiene products are tampons and pads, which in one life entail 10.000 polluting products. The menstrual cup is sustainable and respectful, with economic advantages, sustainable, social and healthy, but many menstruating people still find problems due to lack of knowledge of their vaginas.

“YouCup” is the first services that allows a full customization of the cup to adapt to all vaginas and offer a better product-user experience. It takes the conventional menstrual cup and adapts it to personal requisites, solving common problems such as losses or cumbersome when emptying it.

It’s possible thanks to data obtained that permits knowing the essential characteristics of the vagina when selecting the cup and obtaining a design that adapts best and improving the quality of life of people with vaginaS.

It’s Circular

“It’s Circular” arises from the problems and needs that professionals in the creative industry have in storing the references and content that inspires them.

In general, they use tools that do not store information in a visual form. The content ends up scattered on various platforms and there is a gap between the search for references and information and the beginning of the creative process in which users start to make combinations between the saved references.

Our tool aims to unite these two parts, providing the user with a space where they can visually save any type of content and facilitate the start of the creative process, enabling interaction and combination between different references.

Thesis

Intelligent Virtual Assistants (IVA) are currently fed with neurotypical databases. The data they use and the human behaviours they copy exclude collectives with neurodevelopmental disorders, such as dyslexia, dyspraxia, or autism. These collectives not only are capable to carry on daily-life tasks, but also contribute to having diversity and uniqueness in our societies.

How would it be if we could feed Artificial Intelligence (AI) with databases that weren’t based on neuronally typical behaviours? Can neurodivergent data lead to having more inclusive technologies?

The Politics of Dancing

The popular notion that dance culture is apathetic and apolitical comes from the attempt to tame and repress it’s ecstatic and defiant nature.

“The Politics of Dancing” is a digital platform that explores and showcases dance as an instrument of change through interactive narratives created in collaboration with researchers and multidisciplinary creatives.

The goal is to contribute to a deeper understanding of dance culture as a powerful movement that enables the unconscious development of political elements while raising a broader discussion on how it reflects current socio-political environments, encouraging readers to get involved in The Politics of Dancing on-going research.

Far Away, So Close

Authors: Tiago Rosado, Dalia Al-Akki, Jana Antoun, Juan Arizti, Assil Naji, Marta Borreguero, Elena Caubet, Inés Fernandez, Tanvi Gupta, Stephanie Ibrahim, Tracy Jabbour, Yunling Jin, Jad Karam, Selen Kurt, Alexa Nader, Joelle Nader, Mokshuda Narula, Eirini Sampani, Kuan Yi Wu, Montserrat Sevilla y Brentsen Solomon

Drawing on the transformations of interpersonal relationships brought about the outbreak of COVID-19, “Far Away, So Close” proposes a new dynamic for relating in collective space that harnesses physical distance as a factor for activating and intensifying intimate relationships. A series of mobile sound mirrors installed in public space engender different modes of interaction through the logic of play: a giant game of Chinese whispers; a concert where the music is heard on separate tracks; a personal message conveyed across a crowded square; or whispering a secret from 20 metres away -intimate experiences made magical by distance. “Far Away, So Close” understands the social distancing implemented in response to the pandemic as an opportunity to create interaction instead of isolation.

Post Luxury: Materials of Context

“Post Luxury: Materials of Context” uses discarded oyster shell to redefine material value through a crystallized ceramic that communicates context. The material addresses a growing trend of “luxury” material associations being replaced with those that create a connection to the community at its source, prioritizing sustainability and simplicity. It is the result of a detailed study of the oyster shell, mimicking its microscopic structure formation.

It can be created on site in oyster producing regions, and formed using only water, shell, and a mineral which, when controlled through heat and over time, grow crystals to bind oyster shell fragments together into a hard and durable structure. As the material reaches its end of life it can be broken down and, mimicking the oyster growth cycle, be reintegrated as the seed for a new generation of material, thus having a lifespan of centuries.

They can’t make a monkey out of me

“They can’t make a monkey out of me” narrates from a documentary perspective one of the most surreal trials held in the United States during the 1920s. The case, popularly known as the Monkey Trial, confronted John Scopes (a high school gymnastics and science teacher from Dayton) against the state of Tennessee. He was accused of not respecting the Butler Act, a law that prohibited the teaching of evolutionary theories in public schools. The trial was international in scope as it pitted the creationist movement, based on Christian principles, against the evolutionist movement, which supported Darwin’s theories.

The piece, made by students of the Master’s Degree in Editorial Design, groups the facts in 7 chapters that correspond to the days of the trial. It also presents the most relevant characters and dialogues that took place. On a second level and through the illustration, it summarizes the dispute between both sides in a humorous tone.

Indigo – Hindi Zahra

“Indigo” is project made by students of the Master’s Degree in Design and Art Direction about the world tour of the Moroccan singer Hindi Zahra. This world tour will revolve around the origins of Hindi Zahra discovering to the Western world the traditions, cultures, clothing and traditions of its Tuareg people. Indigo will be a tour designed for the public to accompany the artist on a route full of teachings and traditions, so that they can join her, and she them.

Human beings share routes and journeys from our origins, which is why the nomadic experience aims to make this random journey in order to establish an emotional bond through the experience and cultural symbiosis between the Maghreb and the West.

Cafetería Industrial

Project of analysis, ideation, prototyping and layout of the responsive web of “Cafeteria Industrial”, a place in Poblenou that serves its owner as a stage to raise a universe of its own, where gastronomy merges with interior design, branding and creation.

The objectives of this work, made by students of the Master’s Degree in Web Design and Internet Projects Management, are to transfer the whole aesthetic and conceptual universe of the venue and to have the user always in the centre of all the decisions. The inspiration comes from a flat and industrial aesthetic. In addition, a surprise and experimentation effect was incorporated, with the aim of seeking new ways of understanding digital platforms.

Vila Bosc

Housing project in an industrial building in Poblenou, made by students of the Postgraduate in Interior Space Design. Private Perimeters, where the main objective is to integrate nature into the space. This work is conceived as an exempt house surrounded by green. It was decided to develop the house on two floors articulated by two large central courtyards. The floors are very simple but functional and structured with different architectural richness.

Priority was given to spatiality, spaces fluidity, lighting, materials and their link with nature. The result is a sensitive, meticulous and careful project that invites the user to want to live the spaces.

Yourself, authentic

In a context where the use of wigs is not part of the culture, Mane Concept seeks to position itself as the first brand of wigs in Spain, offering personalized advice to empowered women who want to change their look in a reversible and practical way.

The campaign “Yourself, authentic” explores a new universe of their customers by projecting a new side of themselves through the wig. With the audiovisual resource of the chroma key, they will be represented not by the woman in the ad, but by her attitude. Therefore, the campaign, made by students of the Masters’ Degree in Design and Art Direction, has 3 main characters, with different personalities and universes.

Olivos en flor

OLYMPUS DIGITAL CAMERA

For the sensitivity and depth of this personal project. The Jury considers that the student has used a very pure language, with a very good visual quality of the images, which generates great emotion and impact on the viewer.

Slow Down, Stop, and Stay. A Public Space Intervention

For the social impact of this intervention in space, in the city of Barcelona, specifically in the district of Ciutat Vella. For the students’ great work of reflection on public space and the gentrification of the Raval. It is also important to highlight the rethinking of new uses of the Plaça dels Àngels through appropriation, involving the neighbours and all users of the square.

De la ciudad al mar

A continuous floor that brings new sensations. Through the natural elements ‘earth’ and ‘water’ it is intended to give the user a flexible design, emptying the container and giving a continuous floor.

The proposal is based mainly on two principles: the creation of gaps in slabs of generous proportions and the creation of thick walls at the ends that serve as a container for all programs and uses.

The intention with the creation of these gaps is to provide the vertical connection of the plants
and give natural light to the house, in addition to the continuous connection with nature.

We propose the creation of multipurpose spaces that generate the thick furniture of the perimeter through different uses or activities. That is why they adapt and convert according to the function. The proposed openings get the feeling of open space and related to the environment.

Calata

For the simplicity and clarity of this project. We have valued the original idea and its essential resolution, which is developed through sustainable self-production to value the craft. The Jury also highlighted the possibility of creating the coat rack to suit all needs, so that there is not only a single design, but it evolves over time.