Category: Strategy Management

“See More” is an experience created to dress a Sony brand technology retail store. In the technology sector, the higher the resolution, the more the pixels and the better the reflection of reality, so these are the concepts that also determine this design proposal. Solely making use of a simple element like mirrors, we seek to create a distortion of perspective, without this losing sight of reality, an abstract ambience created through reflections that still, however, offer the highest resolution possible.

“Lima Airport/Duty Free.” is a shop window welcoming visitors to Peru, a local produce store that provides a speedy shopping experience with added value. The icon of the project is the pentagonal shape of a grain of salt, inspired by the Salinas de Maras salt pans for its colour and textures. Fundamental in the shop are the horizontal and vertical zoning areas, the focal points, nodes, hierarchical structuring of elements, product glorification, brand message, as well as lighting with the aim: see, look and contemplate.

“Growing Crystals” tackles the fact that Swarovski builds around 400 boutiques a year, but that while they are in construction, they do not generate sales. Using the ‘Deconstruction and Construction’ concept, we create an impacting interactive event that involves the participants. Thanks to local artists, we create graffiti composed of a number of stickers, each of which can be removed and which includes the address of a pop-up store where customers can buy and where the graffiti will be reconstructed piece by piece.

“Follow Your Sparkle: leave your sparkle wherever you go” is an interactive proposal, designed for the Swarovski stores that have to be closed for refurbishment, which seeks to promote the brand in line with the brand concept (“Sparkle of light”), which highlights sparkle and dynamism as central elements of its narrative. Our concept is that the inner sparkle that we all have in us and that we want to project to the world is reflected in everything that is around us when we pass by the Swarovski stores.