For the courage of this editorial project, very risky on a graphic level, which shows with a free spirit the situation of the Colombian post-conflict. A work that explores new avenues and confronts in it two key concepts: botanical sampling and war, violence. The use of narrative in the project to discuss social tensions and differences in Latin America is very powerful.
The space to reform is an antique factory in Calatrava street. The main objective is to improve the workspace shared by three advertising companies.
“Vivarium” recovers the industrial atmosphere, providing warmth and implanting biophilia in the interior. It provides the users a place to boost their creativity, improving their well-being and guaranteeing their personal engagement. The design strategy departs from a striated permeable mesh both in the interior and the exterior, creating a dynamic path into the building. There’s a relation between the open and close spaces, each of them adapted to each company’s needs and the common need for boosting the different stages of the creative process: areas in which you can grow ideas, nurture and develop them with the aim of getting the final project: the fruit.
“Bedu” addresses issues of identity and representation by studying the history of western orientalist photographic representation of the Arabman. Within this context, the Bedouin man was constantly performing for the voyeuristic gaze. Forever represented as the nomadic man living a quaint life in the desert, and he, unlike the rest of the world is immune to the impact of time, development, and modernity. The exotic lens which captured “the Other”, has shaped the global perception of the region under the same lens. And continues to shape it today.
In reality, the Bedouin community is experiencing a transitional struggle from traditional to modern. Theylive in little towns on the outskirts of the desert and welcometechnology. Withtourism as the major source of income, most Bedouin sand themselves playing the role of traditional Bedouins to full the tourist’s expectations. In a sense, itisthe role thateverycominggenerationwillfallinto, and in most cases, itistheonly role available.
I worked in collaboration with the Bedouin men of the Wadi Rum desert in Jordan to create an inclusive and reactive body of work. Itis a performative play with the viewer’s vision of theman, thedesert and the relation ship between both. TheBedouins are seen performing within the frame, either losing themselves into the lands cape or returning the gaze to the viewer. This dance within the landscape, hopes to emphasize the performative role that plays into
most aspects of the tourism industry.
William Shakespeare and hip-hop mayseemcontradictory at firstglance. Butparallels are foundbetweenthesetwoelements of culture. In terms of artisticexpression, the use of wordplay, lyricism and rhythm are akin. Love, jealousy, violence and betrayal are commonsubjectmatters in both.
Influencedby hip-hop and Shakespeareantheatrical performances, “To Live and Die in Venice”isaninterpretation of “Othello” set in hip-hop´sgoldenage.
Theatmosphere of a playispresentwithseriftypefaces, tabulations and navigationelementscommonlyfound in scripts. Hip-hop isintroducedwithbattle rap lyricswhencharactersfacearguments. As thestoryheats up, highlights, violatedtext blocks and imagesreflecttheoffensive and blitz of battle rap environment.
Experimental store created departing from units of beer crates, using different building systems with the aim of creating an element with different functions, which will be identified as a whole.
The purpose was to create an open space with a lattice shade that allowed enjoying the different REC activities, such as the entrance of the pop-up store, the DJ stand, the grandstand or the food area.
The multiplicity of activities around this element generated dynamic fluxes that made this place an epicenter inside the fair, since it also worked as an icon, because it was seen by the users as the meeting and resting place.
A Pointe Shoe is worn by ballet dancers while performing en pointe. This ballet technique, which is performed by rising to the tips of the toes, enables dancers to create the illusion of incredible lightness and sylph‐like appearance. However, pointe work causes pain, blisters, calluses, and disfigurement of the feet, commonly known among dancers.
These injuries can be prevented if the feet are better supported. Dancers, pointe shoe fitters, and podiatrists agree that finding Pointe Shoes which fit correctly and adjust throughout your career could help to avoid feet injuries. Sports clothing are demanding a radical shift requiring the integration of digital technologies not only in making but also in designing. Each dancer has unique feet, with variations of toe length and shape, arch flexibility, and mechanical strength.
The objective of this study is to prove that a parametric system can be developed for designing a pointe shoe adaptable to all feet.
OFF SPACE is a story about changing reality and suspending time. In our story, everyone can go slower to observe and interpret the world around them from different viewpoints.
When you enter, your senses are challenged to perceive your environment in a completely new way. Because what you see is not what you hear and what you hear is not what you think.
‘My (m)other’ is a project that grew out of a personal contemplation and reflection on the internal relationships within families. Mine, like many others (and, dare I say, almost all), hides uncertainty, suffering, problems with character and, as always, love. For years, my relationship with my mother, universally recognised by psychologists, artists, and others, encouraged me to reflect how the context in which people grow up influences us and how this context changes the way we see the world and how people relate to each other, not just within the family, but also in a much wider sense. After extensive research, I finally had things straight and was able to rid myself of certain demons from my past that would not let me recognise my father as an authority in the family, see my sister as the amazing person she is, without feeling guilty, and appreciate my mother as a separate person to me. These photographs are an ongoing project and for me are a way of getting over my past and starting to forge my own path in life.
‘Kinetic’ presents a new concept in domestic ironing. It turns the conventional base plate of the iron, which had always been flat until now, into a cylindrical base. The handle is turned into a non-slip silicone surface for better grip. This way, the user benefits from ergonomics and ease of use, simulating the action of the hand to get rid of creases, a much more intuitive way of understanding ironing.
Thanks to its roller shape, the same movement can be used to apply the motion and the sufficient pressure to be able to do without the heat of traditional irons.
It has a charge base that allows it to be powered and to heat the water to create the steam needed for ironing.
Frank & Frank is a progressive brand of tampons aimed at challenging the taboos and stereotypes surrounding menstruation, changing the perception of periods and, in the long term, achieving gender equality. The identity lies in the colour of blood and the message: “blood bless you”.
The tampons are made of organic cotton and are wrapped in ecological paper printed with different words that can be used to create menstrual poetry, a new way of making magnet poetry. Frank & Frank also revolutionises the buying of tampons as it offers individually wrapped products that are sold by the kilo in specialist concept and fashion stores, or they can be ordered to be delivered to your home instantly and every month using a mobile app, which also offers additional products such as pants for the period, beer and the feminist magazine Maze.
Using technology and design that represent the values of transparency and that further female empowerment, Frank & Frank turn tampons into a more accessible lifestyle product of value.
From analysis of the client, the area where the hotel is situated and the people who frequent it, we concluded that it would be appropriate to create a space that was related to culture, art and leisure. Based on this and on the hotel’s original name, Cristal Palace, a construction that allowed a visual continuity between interior and exterior and in which glass interacts in interesting ways with the sun, a mixed space was conceptualised: hotel + exhibitions and events gallery. It is designed in a way to be a tribute to its name, where the protagonists are transparencies, semi-transparencies and light. Glass, light and colour, their characteristics and different interactions, between themselves and with the human body, are used to produce sensations in each space.
“Very Cook” has arisen as a response to consumer culture with the aim of creating new exchange formulas. The project creates the brand identity of a cookery classes exchange platform that fosters social relations without financial remuneration. The idea is based on the slogan: “You are the best ingredient”. The jury rated it highly for “its close and direct language, in joyful colours, images that are far removed from cookery stereotypes and word plays between people and ingredients.”
“Onde de Choc” (Shock Wave) is a dress that aims to represent the eternal, the energy, the hope, the shock and, finally, the memory, as a trace and a reminder left behind by those who are no longer with us. The project is inspired by three elements – sunflower seeds, lightning flashes and embers – to convey the creator’s personal concept of death, emphasising the idea that nothing is lost, that everything changes. The project won the public prize after receiving more than six hundred votes on Facebook.
“Nimble” is a backpack that has been created with the aim of seeking new business opportunities for the Alpina brand, designed using a modular fastening system that removes the physical limits of traditional backpacks. This way, carrying large objects, such as snowboards or skis, becomes possible. The jury rated the project highly as “it is an innovative solution to the needs of mountain sports and of some professional sectors, such as search and rescue teams and the fire service.”
“Monop Gourmet” is a range of products that offers Mediterranean dishes. To show that the products are natural and healthy, pictures are shown of the main ingredients of the dishes against a brown background. It also aims to give a direct reference to Arabic reminiscences, emphasising the more exotic part of the product, with the symmetric distribution of shaded areas. The jury rated it highly for “the fusion between East and West of the packaging, which makes it stand out.”
“Equal Society” is a proposal to transform one of the shop windows of the VINÇON store, based on a black humour vision inspired by films and plays in the noir genre. The idea is inspired by George Orwell’s novel Animal Farm, to create a space in which the protagonists are five piglets with knives around a picnic basket. This work on the human condition pulls the viewer in while displaying the VINÇON products in the shop window. The jury rated it highly for the “synergy of the concepts of black humour, irony, beauty and sinisterness.”
“Restoration of the Attic of the French Institute of Barcelona” proposes the restoration of the interior space designed by the emblematic architect José Antonio Coderch. The proposal is divided into three unique spaces for the guests’ area, the main dwelling and the theatre. With no divisions between the spaces, but maintaining the privacy of each one, and with all types of doors are removed thanks to the geometry of the vertical walls. The jury rated it highly for its “ability to reinterpret coherently the work of a master architect.”
“Mod” is a modular system that allows you to configure your own switches not on the wall. It works by connecting lights using wireless connections that control it. Each module controls one of our lights independently, is configured individually and can be joined to other modules using magnets. The jury rated it highly for the ability to “innovate and develop an experience in the domestic setting that proposes a new scenario that looks to the future.”
“Kiehl’s” proposes a design for the brand’s retail space by developing its eco-friendly and research values. Using laboratory spaces and experimentation rooms, customers can fill in and try Kiehl’s products. Lastly, the use of noble materials, soft colours and clean and contemporary lines transform the shop into a space where customers will enjoy a shopping experience like no other. The project was awarded the public prize in the year of its presentation.
“Kiehl’s” proposes focusing on one of the company’s principal brand attributes: its legacy. The new strategy emphasises the natural essence of the products and reinforces Kiehl’s positioning as a luxury brand. The project undertakes the principal elements of the brand’s ideology, such as its communication, packaging, space, visual merchandising, interface design and technology. The materials used in the new store decoration take the brand’s most iconic object as its reference: The Harley Davidson.
