Month: November 2017

How can we establish other forms of communication using IOT

The thesis project that has been undertaken as a product for deaf people whereby they can establish a real-time conversation with another person without their hearing disability, as it is a simultaneous translator that translates from sign language into spoken language, and vice versa.

The translator consists of two key elements: a collar and an augmented reality IOT lens. The deaf person wears the collar and an IOT lens, which are connected to each other by bluetooth.

Using a system of motion-detector cameras that are in the collar, these detect the sign language gestures and translate them through the speaker. If someone talks to them, the microphone in the collar records the sound and translates it into sign language through a hologram that the deaf person will see thanks to their augmented reality lens.

Clo – Essence in Every Stitch

“Essence in Every Stitch” is the concept that has been used in an intervention on the shop window of the CLO store, in Barcelona’s Born district, through an art installation that is distilled through the representation of knitting needles, telling us a local and sustainable story of arts and crafts.
To achieve the perfect harmony, a hanging piece in the shape of a cloud was designed that grouped together 30-cm long sewing needles hanging from hemp threads, created by a local artisan using recycled wood from a Barcelona mansion dating from 1837.

The adhesive vinyl on the glass of the window display reflects the origin of the pieces worn by the shop mannequin chosen as the centrepiece, with colours from the 2017 spring – summer season.
The final result conveys and recaptures the brand values: CLO is local design, it is slow fashion, it is organic and sustainable, it is #essence in every stitch.

Home and Workshop

The project’s two main objectives are to make the most of the natural light and develop a programme where there is a relationship between the interior and the exterior. When transferring these objectives to the initial sketches, we had the idea of creating wrought-iron work at different levels on the top floor, which become higher as they move further away from the façade, creating tiers that look at the windows. This is in such a way that when you position yourself at the rear of the building, this is the highest part, so you can enjoy the natural light and views to the exterior. Another important decision in the project was to refurbish the window that is at the height of the change of section of the exterior stairs, turning it into an access to the second floor, where the home part of the programme is developed.

As a solution for separating the different heights and rooms, we proposed different vertical planes that offer different concepts: lighting, transparency, reflection…

C’est la Vie Stromae

Stromae is an artist who knows how to externalise his emotions and share them. After intense analysis, we find that his attitude is based on taking on life just as it is, having the ability to focus his experiences from the perspective positivism and learning.

Our proposal tackles the expression of these emotions in a way in which the viewers can interact and share their thoughts through an “emotions translator”. We put out a call to non-repression, proposing a code of emotions through a graphic translator. This is represented through various prints, textures and colours in which figures are mixed, so representing each emotion. Based on Robert Plutchik’s wheel of emotions, we propose an explosion of shapes and colours, turning every song into a unique experience in which the audience is also the protagonist.

Casa de Calexico

We were asked to renew the communication strategy of the Calexico band, developing the new conceptual proposal for their new world tour. Calexico is an indie-rock band with over 20 years’ experience that is characterised by fusing US west coast folk with rhythms with Latin American roots. The aim is to construct a new imaginary that will increase the number of Calexico’s fans and reposition them worldwide.

Analysing the career and musical wealth of Calexico gave rise to the concept of “Imaginary Borders”, which will be reflected in the design of the concert, creating an immersive experience, a sophisticated, warm and tranquil show with no borders. The graphics for the tour are based on typographical references of Latin American businesses and illustrations saturated with pictorial elements that perfectly illustrate the graphic melting pot found on the American continent, i.e. the Casa de Calexico.

Bezier

‘Bezier’ is a new concept of lamp that combines design with new technologies, both of light and of production. It has been conceived to give Lighting Designers a tool that can be adapted to any space.

With a malleable and modular soul (they can be combined with each other to create bigger pieces), it can be configured in a number of ways.

To complement this versatility, it has three types of lenses that can regulate the colour temperature of the LED and that has multiple accessories for its adaptability (ceiling, wall, etc.).

Asamblearia

‘ASAMBLEARIA’ (ASSEMBLY) is a website platform that helps with all types of communities before, during and after a decision-making process, reducing the time for in-person meetings and setting guidelines for the process involved in taking more efficient decisions.

Be Fit

‘Befit’ is the development of the naming and structural and graphic packaging of natural juices for sports people. ‘Befit’ combines the strength, energy and vibrant colour of the flavour of each juice, aiming to merge sports aesthetic with natural fruit.

‘Befit’ has an elegant style that is clearly established in the energy and training drinks sector. Bright colours are indicative of the flavours, while black communicates strength. ‘Befit’ does not include any type of unnecessary graphics or texts, it tells patients that it just does its job and that it gives juice drinkers the energy they need.

Animations in Smartphone App Interfaces

The use of animations in smartphone app interfaces could be a great opportunity to help with brand differentiation and the success of the product.

Although there are now authors and professionals interested in the use of animation in apps, there is the risk that a lack of thoroughness, misinformation and a fear of relapsing into past practices do not favour the consolidation and expansion of this speciality.

This study shows how by applying animations to app interfaces, we can improve functionality, provide better experience of use and achieve greater user satisfaction.

American Apparel. Let’s Work It Out

The leitmotiv of the project is to create a new national (Spain) communication strategy for the American Apparel brand. As it does not have a clear national positioning, it has suffered a complete loss of identity and does not communicate clearly a single value to help it reach its target audience. What we can say is that when we talk about American Apparel, we talk about an ethical brand that is very socially committed to many of the problems that affect its target audience. Our aim is to communicate this transgressive and socially-involved attitude through different actions, strengthening all of its positive aspects. This idea led to the new concept of the brand, “Let’s work it out”, which invites our target audience, millennials, to play a leading role in the social panorama that is happening to them. Its aim is to raise their profile and give them a socially-involved spirit to change factors existing in society that they do not like, in this case the employment situation. This is why American Apparel is launching the #Makealaw campaign, using the hashtag to create different employment proposals that will be taken to the Spanish congress to be implemented.

L’Antiga

‘L’Antiga’ is an incubator for innovation and creativity that promotes star ideas.
A space in which to create a community of entrepreneurs from different social, cultural and business backgrounds. A meeting point that offers tools for the exchange of ideas, project funding, encouragement for new talents, in short, a creative laboratory.

What do we do?
We look for new talents to help them bring their innovative projects to life.
We put entrepreneurs in touch with brands and investors, we support and launch projects that we believe in, we offer a meeting point for hidden talents.

How do we do it?
We have created an original programme in an innovative format that will help ensure that these aims are met.

Why do we do it?
We love creativity, innovation and beer. We want new creative minds to take off and fulfil their dreams in one clear message: “Have a beer and get going.”

Time Flies Airnet

Our client is MediaLAB Amsterdam, an interdisciplinary studio in Amsterdam. Our challenge was to make the experience of waiting at airports more pleasant.

Taking design thinking methodologies into account, we discovered that passengers want to connect, interact and have more information.

Our solution, AirNET, is a mobile app that lets passengers browse and provides them with data relating to their needs. Travellers who use the app will receive guides on who to pass the time, so that they will be able to enjoy their experience. Passengers will be informed and connected, they will feel secure and at ease in their environment. AirNET is an attractive business opportunity. With the data that we receive from travellers, AirNET incorporates hyper-segmentation so that it matches the passengers’ choices. AirNET is an interesting proposition for service providers such as retailers, airlines and airport operators. The project includes a blueprint service and a strategy for the business model.

Interconnected Aircare Home

In the project, we explored the future of air care solutions in the home, using the Internet of Things The aim of Zobele, our client, was to create values and new experiences for its users.

And that is what we did, using the following methodologies: market comparisons, people, user registers, trends analysis, ethnographic and in-depth interviews and surveys. We expanded the stakeholders’ map to include not only users in their homes but also communities, neighbourhoods, civil and social places and medical facilities. We identified business opportunities and we presented four future scenarios that cover olfactory and technological aspects:
1. Smells Standardization: record, personalise and choose your own smell.
2. Smart, Smarter, Smartest: the new smell operator chip.
3. Internet of Many Things: purify your life through a complete air care service.
4. Sharing is Caring: an ecosystem in which all applications are connected.

In (Sight) Out

Project developed by the Coffee Room group for Brausa, a leading company nationwide in the manufacture of cold-formed steel sections. The aim of the innovation process was to carry out actions to make the most of (incremental) opportunities to reposition the brand and to increase the market share internationally.

Through the use of various design methodologies focused on humans, co-creation processes and service design processes, we created a number of repeats from prototypes of physical interventions at the plant located in Lleida to process management programs, which enabled us to define our client’s challenges from multiple viewpoints. In the end, we prepared a map of specific communication actions focused on strengthening the corporate identity from within to enhance the brand experience and its principal differentiating value: service.

Sectoral analysis for the Food Service

The sectoral analysis for the Food Service Cluster in Catalonia was constructed through the application of Coolhunting. The project was conducted by the KEFI team, comprised of four professionals from different disciplines. Taking the initial challenge into account, which consists of knowing the market, identifying the trends that affect it and generating an experience that gains the loyalty of the consumer, different tools were applied to be able to arrive at the result. The opportunity scenarios emerge on the basis of analysis, observation, conclusions of the multiple inter-relations of the whole ecosystem and the insights identified throughout the project. These can be applied independently or in stages, but to generate greater impact on the market, implementing all three and using the turning points between them was recommended to generate a whole system that can evolve in the same way as behaviour trends evolve.

Vilassar 57

“Vilassar 57. Sensations” presents the restoration of an old fishermen’s home. The rooms are articulated through a relationship of degrees of intimacy. From the public to the private, various relationship options are embraced between the various rooms in the house, with the courtyard as the axis to interweave them. The project works with textures related to the earth, roots and the sea. Corten steel is the material that relates the interior space with the exterior.

Very Cook

“Very Cook” has arisen as a response to consumer culture with the aim of creating new exchange formulas. The project creates the brand identity of a cookery classes exchange platform that fosters social relations without financial remuneration. The idea is based on the slogan: “You are the best ingredient”. The jury rated it highly for “its close and direct language, in joyful colours, images that are far removed from cookery stereotypes and word plays between people and ingredients.”

Mental Disorders

“Mental Disorders: Bipolarity” presents a show window based on showing the opposition of poles, helped by the slogan: “humour through the sinister”, where humour is seen as a defence mechanism where the absurd and decontextualisation are key. The project is inspired by emotions experienced in a mental disorder but is represented conceptually to enable the viewer to be able to create their own story on the basis of small stimuli.

Ply_Up

“Ply_Up” is a project created in response to the need to place four thousand sportspeople in the old tobacco factory in Tarragona during the 2017 Mediterranean Games. The concept of the module is created out of the dissociation of the public/private functions of the habitat: live-vertical, sleep-horizontal. The aim this way is to generate more free space in the plant, creating meeting spaces for the athletes where they can get to know each other, eat and meet by chance or design.

Onde de Choc


“Onde de Choc” (Shock Wave) is a dress that aims to represent the eternal, the energy, the hope, the shock and, finally, the memory, as a trace and a reminder left behind by those who are no longer with us. The project is inspired by three elements – sunflower seeds, lightning flashes and embers – to convey the creator’s personal concept of death, emphasising the idea that nothing is lost, that everything changes. The project won the public prize after receiving more than six hundred votes on Facebook.